One Day Your Baby Will Grow Up!

It’s True! Which Is Why Your Baby Was Born to Save

One of the most fun things about having a baby is thinking about the future: what lies ahead for that sweet little one? You’ve probably imagined your child as a toddler, a preschooler, a kindergartner… but as an adult? Believe it or not, your tiny babe will grow up, get a job, and eventually want to retire!

It’s kind of astounding to think about now, but time flies when you’re a parent; your tiny babe will be all grown up before you know it. Which is why experts recommend that you start funding a retirement savings account for your child from birth. Saving early is one of the most important things you can do for your child and you’ll never regret doing it.

We’ve been inspired by Voya Financial’s Born to Save program in honor of National Retirement Security Week (aka National Save for Retirement Week). Voya is committed to helping Americans be ready for retirement, and they strongly believe that it is never too early to start saving and planning for the future. In fact, they think American babies are “born to save” and they are here to help get the next generation on the path to retirement readiness.

To celebrate their commitment to starting brand-new Americans on the path to saving early, Voya is offering all babies born on October 19, 2015 a $500 mutual fund investment. Voya made a similar offer last year, and more than 1,000 families signed up. This year, Voya is wishing each of those babies a happy birthday with an additional $50 mutual fund investment into their existing account. It really pays to start early with Voya!


Of course babies not born on October 19th are eligible to start saving now as well. You might be adding up your baby expenses and thinking there’s not room for this investment in your budget. Voya understands that families feel stretched financially. But they’ve also done some research, and found that 40% of us spend a lot ($500 or more) on baby gear that we could have just as easily left on the shelf. Why not commit to buying your baby one less outfit or toy a month, and direct that money into saving for retirement instead? With the magic of compounding, that small monthly investment now can become big money by the time your little one hits retirement age. Which, as we mentioned, is actually closer than it seems!

Visit Voya Financial to learn more about their retirement readiness programs and other ways families can plan for the future. If you or someone who know had a baby born on October 19th, 2015, the first working day of National Save for Retirement Week, head to Voya Financial to learn if you are eligible to receive a complimentary $500 mutual fund investment. Eligible families must register by December 18th, 2015.