What Gwyneth Paltrow Can Learn From Other Celebrity Moms’ Cookbooks

gwyneth paltrow its all good book

Her new cookbook It’s All Good really isn’t, with extravagant recipes that alienate non-famous moms.

Last week, Gwyneth Paltrow came under fire for the extravagant recipes in her new cookbook It’s All Good. Despite the laidback title, Gwyneth’s proposed recipes for modern moms require so many expensive ingredients — $25 Manuka honey for a light dressing, duck eggs at $10/dozen, gluten-free flour that retails for $20/bag — that the average mom has neither the time nor money to track down. Yahoo! estimated that making just a day’s worth of food would cost $300.

This doesn’t do much to curb the public’s image of Gwyneth as a privileged mom. In some ways, you have to feel bad for her: Her GOOP newsletter and non-acting endeavors get slammed before they’ve had a chance to take root. On the other hand, she does invite this criticism with her apparent obliviousness to the costs of childrearing for non-Hollywood moms. (Case in point: It costs you an extra $20 to get her autograph on your copy.)

What’s ironic is that It’s All Good came out of a health scare that included migraines and panic attacks; Gwyneth’s doctor prescribed this “elimination diet” to return her body to a healthy baseline. Her impulse, then, to share super-healthy but still delicious recipes is a noble one. And yes, sometimes the best recipes require a little splurge here and there with ingredients. But there have to be ways to hit that same sweet spot without emptying your savings.

Gwyneth is arguably the most famous celebrity mom with a cookbook under her belt. And you also have women like Jessica Seinfeld, whose book Deceptively Delicious advises moms on stealthily hiding pureed vegetables in their kids’ favorite dishes. Ostensibly she pulled from similar resources to Gwyneth, including a nutritionist and personal chef, but her spinach brownies sound more accessible than Gwyneth’s black bean version. Similarly, the personal anecdotes in Alison Sweeney’s The Mommy Diet are a sneak peek into the Hollywood lifestyle that don’t alienate non-famous moms.

And while she may not have starred in Country Strong or be married to Coldplay’s frontman, NBC’s Norah O’Donnell hit the nail on the head when it comes to what the women buying celebrity cookbooks need most: “It’s important to busy parents. I was surprised at how easy it was to make your own [food],” the Baby Love author told People. “One day when you have an hour of free time, you can bang it out. It’s simple.” She added, “From a cost perspective, it’s less expensive to produce the food than it is to buy the packaged products.” Think we could hear the same from Gwyneth at some point in the future?

Photo: Grand Central Life & Style